Hey business owners! Looking for a videographer to help you produce videos to better market your business?
If you have decided to invest in business video production, know that you’re making a great decision and your business is now a step closer to even greater success!
But before you start hiring a videographer or a production company, are you aware of what’s to look for to ensure that you’re hiring a suitable team for your business?
Continue reading this article to find out more about the important key questions you need to ask before you proceed with hiring them.
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What To Expect From Your Videographer
A videographer refers to a person who is responsible for recording live events and small scale video productions.
They mainly focus on small video productions like documentaries, live events, short films, legal depositions.
Some of them even specialize in videos for weddings, birthday parties, sports events, commercials, and training videos.
They either work alone with a single-camera setup or with a team that has an eye for detail consisting of light and sound technicians.
They are also creative, passionate about creating stories or messages through film and video editing.
Not only that, a videographer is required to have good communication skills and an excellent ability in providing direction to the talent and the whole crew.
This is to ensure each project’s goal is achieved and the footages captured is able to turn into a powerful message.
Being a videographer also requires an excellent understanding of a variety of software products such as Final Cut Pro, Sony Vegas Pro, Adobe Premiere Pro, Photoshop and After Effects.
To avoid downtime, videographers should be able to repair and troubleshoot equipment issues.
Ever wondered what’s the difference between a videographer and a cinematographer?
A cinematographer is in-charge of a film’s cinematography including the art and science of motion picture photography.
Their job touches on technical and artistic decisions in regards to lens choice, exposure, lighting, composition, filters, camera movement and color-grading.
On the other hand, a videographer refers to a camera operator that either works solo or in a small crew.
You may find two different types of videographer while hiring them which are:
- Corporate Videographer
This type of videographer works for companies regardless of their size.
Their job responsibilities include focusing on making videos with the objective of promoting the company’s products, services, and business.
In addition, part of their responsibility is to also engage and sell an audience.
With the magic done by a videographer, not only the brand gets to engage with their audience more, exciting stories can also be told through a videographer’s creative works!
- Freelance Videographer
Freelance videographers are hired to work on a variety of projects on a freelance, contractor or temporary basis.
You can expect them to work on capturing beautiful moments of weddings, birthday parties or special events.
They can also do commercials, documentaries, or corporation’s training videos.
Freelance Videographers may move independently and have their own business. They would pick and choose the type of work that best suits their area of specialty.
Moreover, some agencies may also hire freelance videographers to complete work for a client or special project.
5 Key Questions You Should Ask
Follow these 5 key questions to increase your chances of success when finding the production company that is most suited to your needs:
- Do they have specific experience in your desired type of video?
Either it’s to raise audience awareness on your brand or provide more product infos, the video you produce must achieve its intended purpose.
Which is why before hiring a videographer, make sure you go through their portfolio to ensure they have a specific experience in the type of video you choose to make.
This can be in the form of corporate video, sales video, training video or others.
- Do they focus on your target audience and business goals?
Before discussing the specifics of your project with the videographer, pay attention to whether they take the time to ask about your target audience and your business goals.
This is important as you definitely want to hire a video production company that is marketing oriented and able to comprehend the ways required to sell your product or communicate your message.
- Do they care about the success of your project?
Another important key question to ask is how serious are they about the success of your project?
You should always go for a production company that has integrity and is able to build long-term partnerships with their clients.
You’ll be surprised at how companies that enjoy ongoing relationships with their clients almost always guarantee exceptional service and satisfying video quality.
Therefore, don’t hesitate to call them and ask for references!
- Did they provide a professional proposal that clearly explains in sufficient detail what you are paying for?
Before agreeing to proceed to the next step in hiring your videographer, ask them if they’re shooting in HD or SD.
Not to forget, determine whether they’re doing a 2 camera shoot or 3 camera shoot and how many days of shooting are normally involved?
To avoid additional costs later on, you can also ask them if the price you pay is inclusive of the actors and voiceover talent that are involved in the video production.
- Did you receive prompt and professional customer service?
Another way to identify if the video production company you are interested in is a perfect fit for you and your business needs, pay attention to how they handle your requests and enquiries.
What are your first impressions of them? Do they listen to your needs and give recommendations that are helpful to your video production process?
If they don’t, don’t ignore the signs!
Imagine how hard it would be to work with a company that doesn’t communicate well especially when they are under pressure.
Want to cut the hassle of asking these 5 key questions every time you approach a new production company just to know if they’re able to deliver exceptional service in line with your expectation?
We highly suggest you contact HAS Production!
And why is that?
With HAS Production, you will get a satisfactory return as they are undoubtedly experienced in producing high-quality videos that will guarantee increase your marketing video views!
They are ready to help you with various types of videos including corporate videos, commercial videos and even lifestyle videos.
Many video results from HAS Production have shown 100% effectiveness in increasing product sales revenue!
The resulting video will help your business to stay relevant in the future.
HAS Production is very suitable for the Malaysian market because they have the knowledge of producing quality videos for the Malay audience.
Now, what are you waiting for,